The innovative hair care brand, Living Proof, has announced that Jennifer Aniston has become the brand’s co-owner, and will also be its spokesperson. According to the brand, Aniston’s role will involve hair care brand development and creative marketing direction.

“Jennifer embodies everything we stand for – a unique combination of beauty and brains. She not only has the most fabulous hair but is an amazing creative talent, and has shown she is a savvy businesswoman with a serious interest in developing small, innovative companies,” said Jill Beraud, CEO, Living Proof. She added, “We love how personally vested she becomes in her business ventures and are thrilled she is willing to put that passion into our hair care business.”

Living Proof was founded by Dr. Robert Langer, Institute Professor, MIT; as well as Jon Flint and Amir Nashat of Polaris Venture Partners.